Pre-need lead generation for US funeral homes.

US cremation rates passed 60% in 2024 and continue to climb. Average at-need ticket is falling year on year. The only durable way to build predictable monthly revenue is a pre-need pipeline that locks in today's prices and removes the burden of decision-making from the family at the time of death.

The funeral homes winning in this environment are the ones who put 30 to 60 qualified pre-need appointments per location into arrangers' calendars every month. Acquiri runs that pipeline for you.

Before we book a pre-need appointment into your calendar, our US-based call team confirms:

• Age and intent: typically 60+, actively planning ahead.
• Geography: lives within the catchment of your funeral home.
• Authority: the prospect (or the couple together) is the decision-maker.
• Format preference: phone, in-funeral-home, or in-home consultation if you offer that.
• Funding awareness: understands plans typically run $8,000 to $14,000, funded via trust or insurance.
• Medicaid-spend-down sensitivity: flagged where relevant so your counsellor can lead with the irrevocable-trust angle.

Across current Acquiri funeral partners in the US, a qualified pre-need appointment costs $80 to $180 all-in (ad spend plus management). Costs trend lower in retirement-heavy markets (Florida, Arizona, the Carolinas, Texas, Pennsylvania) and higher in dense coastal metros.

Close rates land between 20% and 35% on attended appointments for funeral homes who present plans on the day and offer monthly payment options. With average US plan values of $8,000 to $14,000, a partner spending $4,000 a month with Acquiri typically sees 25 to 45 appointments, 6 to 14 plans funded, and $50,000 to $180,000 of pre-need revenue per month per location.

Regional CPL patterns for US pre-need:

• Florida, Arizona, Nevada: $80 to $110. Retirement density drives efficient serving.
• Texas, Georgia, Carolinas, Tennessee: $85 to $130. Strong owner-occupier senior audience.
• Pennsylvania, Ohio, Indiana, Michigan: $95 to $140. Older audience, higher cremation rates.
• Northeast (NY, NJ, MA, CT): $130 to $180. High CPMs offset by higher plan values.
• California: $140 to $180. Tight geo-fencing around retirement communities essential.

Pre-need is regulated state by state. Some states (Florida, Texas, California) require specific written disclosures, refund rules, and licensed pre-need counsellors. Others vary on whether the contract must be trust-funded, insurance-funded, or both.

Acquiri does not provide pre-need counselling, we provide marketing and appointment-setting. We tailor disclosures and call-script wording per state so the prospect arrives correctly framed for your licensed counsellors to take over.

Two dominant US funding structures shape the close conversation:

• Trust funded: preferred for Medicaid spend-down protection; often irrevocable; state trust rules apply.
• Insurance funded: preferred for portability and easier monthly payment structures; often more flexible commissioning.
• Best-in-class funeral homes offer both and lead with the structure that fits the prospect's spend-down and payment posture.

US pre-need demand is steadier than home-improvement categories but shows two soft peaks:

• January: 15% to 25% lift. New Year planning mindset.
• October to November: pre-holiday family conversations surface concerns.
• July: 10% to 15% dip. Vacations disrupt appointments.
• Late December: two-week trough.

Sanity-check monthly spend per location against realistic plan volume:

• $2,500/mo: 15 to 30 appointments, 4 to 10 plans funded, $30k to $130k pre-need revenue.
• $4,000/mo: 25 to 45 appointments, 6 to 14 plans funded, $50k to $180k pre-need revenue.
• $7,500/mo: 45 to 75 appointments, 12 to 25 plans funded, $95k to $340k pre-need revenue.

The whole stack is included:

• Meta ad creative and copy built specifically for the 60+ US pre-need buyer.
• ZIP-radius targeting around each funeral home location.
• A US-based call team that rings every form fill within minutes and qualifies against the criteria above.
• TCPA-aware consent language on every form, with timestamp and IP capture stored for compliance review.
• SMS and voice reminders pre-appointment to keep show-rate above 80%.
• Weekly reporting on leads, appointments booked, attended, and cost per appointment.

Onboarding is 72 hours, including state-specific creative review. Day 1 we collect your locations, state, and plan structure. Day 2 we ship creative and set up campaigns. Day 3 your first pre-need appointments land in the diary.