For home adaptation and ageing-in-place specialists

Home adaptation surveys, booked for you.

Acquiri books qualified home surveys for home adaptation companies in the UK and US: level-access showers, ramps, rails, hoists and ageing-in-place work. We check need, ownership, decision-maker and funding first. UK enquiries are screened for Disabled Facilities Grant and OT routes; US enquiries for Medicaid waivers and VA HISA or SAH grants.

Acquiri is a done-for-you appointment system for home adaptation companies fitting level-access showers, ramps, grab rails, ceiling hoists, widened doorways and full ageing-in-place packages. We run the ads, qualify every lead by phone, and drop confirmed home surveys straight into your calendar.

Other industries we serve

Acquiri planning model · not an observed cohort

Acquiri books qualified home surveys for UK and US home adaptation specialists: level-access showers, external and internal ramps, grab rails, stair rails, ceiling hoists, widened doorways and full ageing-in-place packages. We qualify age, home ownership, mobility need, decision-maker presence and funding route (private pay, Disabled Facilities Grant top-up, self-directed care budget, insurance) before any surveyor is dispatched. Acquiri charges a service fee for a three-month engagement, quoted on the qualification call. Ad spend is paid directly to Meta and is separate from our service fee. If the sales from our appointments haven't covered our fee by day 90, you don't pay again until they have. Survey-to-install close rate is 25% to 40% for installers who quote on the day. Average private-pay adaptation project is £3,500 to £15,000. We route Disabled Facilities Grant enquiries to the correct local-authority pathway rather than your private-pay diary.

Who this is for

Level-access shower installers

Companies converting existing bathrooms to level-access showers and wet rooms for older or disabled homeowners.

Ramp and grab-rail specialists

Regional installers fitting internal and external ramps, half-steps, stair rails, and bath / toilet grab-rail packages.

Full ageing-in-place converters

Multi-trade contractors combining adaptations (bath, kitchen, doorways, hoists) into a single project for older homeowners staying put.

Why most home adaptation companies struggle to fill the pipeline

✕

DFG-only marketing is a dead end

Chasing Disabled Facilities Grant work through the council register keeps you at fixed rates on the local authority's timeline. Private-pay adaptation work pays better and lets you control the diary.

✕

Google clicks are for researchers, not buyers

The 55 year old adult child researching options is not the buyer. Google gives you tabs of comparison pages; Meta gives you the actual over-70 homeowner tapping "yes, we need this".

✕

Referrals from OTs are gold but slow

Occupational therapist referrals are the highest-converting source you can get, but they cannot be scaled. You need a parallel channel that produces predictable weekly surveys.

✕

Unqualified surveys eat your day

A surveyor driving to a homeowner who turns out to be researching for a future move, or waiting on a DFG assessment, is the most expensive mistake in this category.

How Acquiri books appointments for home adaptation companies

1

Senior-targeted Meta ad creative

Ads built around staying in the home you love, avoiding a move, and family peace of mind. We test hundreds of variants specifically for the over-65 UK homeowner and adult-child decision maker.

2

Every lead phone-qualified

We confirm the specific adaptation needed (shower, ramp, hoist, doorways), timescale, home ownership, decision-maker, and funding route. DFG-only leads are routed to the correct local-authority pathway with a referral note.

3

Surveys booked to your calendar

Confirmed slots drop into your surveyor calendar with the qualifying notes attached so the visit starts prepared and finishes with a quote on the day.

4

DFG grant-adjacent leads handled properly

Where a homeowner is likely to qualify for a Disabled Facilities Grant, we flag it, share the local pathway, and route only private-pay-suitable enquiries into your diary.

72hr
setup target after access and approvals
Mins
to first call on every lead
Private
pay and grant-adjacent split
UK+US
coverage

What a home-adaptation pipeline actually costs

Illustrative planning ranges, not observed partner results. Media spend and Acquiri fees are quoted separately.

How Acquiri is paidThree-month engagement, fee quoted on the call
GuaranteeFee covered by sales by day 90, or you don't pay again until it is
Typical survey-to-sale conversion25% to 40%
Average level-access shower conversion£4,500 to £8,500
Average multi-trade ageing-in-place package£8,000 to £15,000+
DFG maximum grant (England 2026)£30,000

Ranges across UK adaptation partners running private-pay Meta campaigns alongside their referral and DFG work.

UK and US, what changes

We run campaigns in both markets. The system is the same, but the wording, regulation and buyer behaviour differ.

UKUnited Kingdom

  • Disabled Facilities Grants are means-tested up to £30,000 in England, £36,000 in Wales, £25,000 in Northern Ireland. Homeowners often need top-up work outside the grant scope, which is where private-pay converts.
  • Best-performing angles: "stay in your own home", "no council waiting list", "fitted in weeks not months".
  • Ageing-in-place demand is strongest in owner-occupier heavy areas: South West, East, Midlands, coastal retirement towns.

USUnited States

  • US home-modification buyers are often adult children arranging work for a parent, so creative and calls address both.
  • Accessible bathroom conversions, ramps and grab-rail packages are the most common US adaptation jobs we qualify for.
  • VA HISA grants and state Medicaid HCBS waivers apply and are flagged on the qualifying call for US partners.

UK

UK: Disabled Facilities Grants and OT assessments

A Disabled Facilities Grant (DFG) is a council grant towards changes a disabled person needs at home, such as widening doors, ramps, grab rails, a stairlift or a level-access shower. It is means-tested for adults and is available in England, Wales and Northern Ireland, but not in Scotland.

The applicant applies through their local council. The council may send an occupational therapist (OT) or trained assessor to decide what changes are needed, and must give a decision within 6 months. That timeline is why many homeowners choose to self-fund all or part of the work.

  • Maximum grant: up to £30,000 in England, £36,000 in Wales and £25,000 in Northern Ireland. Some councils give more.
  • Total DFG funding in England is £711 million in 2025/26.
  • On the call we ask whether an OT has already assessed the home and whether a DFG application is open, so private-pay surveys are not booked on top of council work.
  • Where the grant will not cover everything, or the wait is too long, homeowners often top up or pay privately. Those are the enquiries we book.

Sources: GOV.UK: Disabled Facilities Grants · GOV.UK: DFG amounts · UK Parliament written answer (DFG funding)

US

US: Medicaid waivers and VA HISA and SAH grants

In the US there is no single national home-adaptation grant. Funding comes from state Medicaid programs and, for veterans, the Department of Veterans Affairs. Rules and amounts vary, so we confirm the funding route on the first call.

Medicaid Home and Community-Based Services (HCBS) waivers under Section 1915(c) let states fund services that help people stay at home instead of in an institution. Many state waivers include home or environmental modifications, with state-specific eligibility, caps and approved-contractor rules.

  • VA HISA (Home Improvements and Structural Alterations): a lifetime benefit of up to $6,800 for service-connected disabilities and up to $2,000 for other qualifying veterans, for medically necessary changes such as entrance ramps or bathroom access.
  • VA SAH (Specially Adapted Housing) grant: up to $126,526 in fiscal year 2026 for veterans with qualifying severe disabilities. The SHA grant goes up to $25,350.
  • On the call we ask about veteran status and Medicaid enrollment, so grant-route jobs are flagged and private-pay jobs reach your calendar.
  • Calls and texts follow the TCPA, with consent captured on the landing page.

Sources: Medicaid.gov: 1915(c) HCBS waivers · VA: HISA benefit amounts · VA: disability housing grants (SAH and SHA)

Frequently asked questions

The questions home adaptation companies owners ask us most.

Level-access showers and wet rooms, internal and external ramps, half-steps, grab rails, stair rails, ceiling hoists, widened doorways, kitchen adaptations, and combined ageing-in-place packages. If you fit anything that helps an older or disabled homeowner stay in their home, this pipeline is built for you.

Our call team confirms tenure, means-test posture, and whether the homeowner has already engaged with their council. Enquiries likely to be full-DFG are routed to the local authority pathway with a referral note. Enquiries that are private-pay or DFG top-up are booked into your diary. You never send a surveyor to a homeowner who is waiting on a full council-funded assessment.

Yes. One home-adaptation partner per defined service area. Every lead is exclusive.

Acquiri charges a service fee for a three-month engagement, quoted on the qualification call. Ad spend is paid directly to Meta and is separate from our service fee. If the sales from our appointments haven't covered our fee by day 90, you don't pay again until they have.

We deliberately target both the 65+ homeowner and 45 to 65 adult-child audience. Around one in three qualified surveys is booked by an adult child researching for a parent. Our call team confirms decision-maker presence at the survey to protect close rate.

Yes. We tailor creative and qualifying script to your specific offer, whether that is single-product installs, full bathroom conversions, or multi-trade whole-house ageing-in-place packages.

The setup target is 72 hours after required access and approvals. First qualified surveys land in the diary within the first week.

Yes. We book qualified home-modification surveys for US companies too, and flag VA HISA, VA SAH and Medicaid waiver cases on the qualifying call.

All UK postcodes. We confirm capacity per service radius on the qualification call and only sign one adaptation partner per area.

Deep-dive guides for home adaptation companies

Planning scenarios, qualification frameworks and finance options. Every numeric scenario includes its status and methodology above.

Walk-in bath & wet room lead generation (UK)How to qualify a walk-in bath leadWhat a qualified appointment costsHow to respond to Meta leads in under 10 minutesStairlift and home-access buyer statistics 2026

Ready to fill your calendar?

We onboard one home-adaptation partner per service area at a time, in the UK and the US. If your survey diary has gaps, book a 20-minute qualification call and we will confirm availability.