Pre-need appointments, booked for you.
Acquiri is a done-for-you appointment system built for funeral directors selling pre-need and pre-paid funeral plans. We run the Meta ads, call every lead, qualify them, and drop confirmed appointments into your calendar. You speak to families who actually want to plan ahead.
Acquiri planning model · not an observed cohort
Acquiri books qualified pre-need funeral appointments directly into funeral home calendars. We run senior-targeted Meta ad campaigns, our UK and US call team rings every lead within minutes, and we qualify age, geography, decision-maker and funding readiness before any appointment is booked. Typical cost per qualified pre-need appointment is £60 to £140 in the UK and $80 to $180 in the US. Attended appointments close at 20% to 35% for funeral homes that quote on the day and offer instalments. Average UK plan value is £3,500 to £5,000; average US plan value is $8,000 to $14,000. The setup target is 72 hours after required access and approvals, appointments are exclusive to one funeral home per catchment, and every lead is inbound and consent-led.
Who this is for
Independent funeral homes
Family-run funeral homes who want consistent pre-need volume without hiring a marketing team.
Pre-paid plan providers
UK providers selling FCA-regulated pre-paid funeral plans direct to consumer.
Multi-location groups
Funeral groups running 3 to 30 locations who need a repeatable per-branch pipeline.
Why most funeral homes struggle to fill the pipeline
At-need volume is shrinking
Cremation rates are up, average ticket is down, and walk-in volume is unpredictable. Pre-need is the only reliable way to lock in revenue 6 to 24 months out.
Cold outreach feels wrong for this category
Door-knocking and seminar marketing are slow, expensive and brand-damaging. Families want privacy and dignity, not a sales pitch.
Generic Meta agencies do not understand the over-60s
Most agencies build ads for 25 to 45 year olds. Senior buyers ignore that creative entirely. Different hook, different proof, different landing page.
Leads sit in inboxes
Even when ads work, leads go cold within 10 minutes. Most funeral homes do not have the bandwidth to call every form fill the same day.
How Acquiri books appointments for funeral homes
Senior-targeted Meta ad campaigns
We build ad creative, copy and audience targeting specifically for the 60+ pre-need buyer. We have tested hundreds of angles in this category and use what we know converts.
Every lead called within minutes
Our UK and US-based callers ring every lead, confirm intent, check qualification (age, location, family situation), and answer initial questions.
Booked straight into your calendar
Qualified appointments drop into your existing booking software (Google Calendar, Calendly, your CRM). You see who is coming, when, and what they asked about.
No-shows handled
We send reminder texts, confirm 24 hours before, and reschedule no-shows automatically so your funeral arrangers stay productive.
What a pre-need pipeline actually costs
Illustrative planning ranges, not observed partner results. Media spend and Acquiri fees are quoted separately.
These are illustrative planning ranges, not observed partner results. Your offer, location and call team will move these up or down.
UK and US, what changes
We run campaigns in both markets. The system is the same, but the wording, regulation and buyer behaviour differ.
UKUnited Kingdom
- Pre-paid funeral plans are FCA-regulated since July 2022. We only work with authorised providers or their appointed reps.
- Best-performing angles emphasise fixing today's price, protecting family from rising costs, and arrangement choices.
- Strongest geographies: Midlands, North West, South West, coastal retirement areas.
USUnited States
- Pre-need is regulated state by state. We tailor disclosures and trust/insurance funding language per state.
- Best-performing angles emphasise locking in today's prices, removing the burden from children, and Medicaid-friendly planning.
- Strongest geographies: Florida, Arizona, Texas, the Carolinas, Pennsylvania.
Frequently asked questions
The questions funeral homes owners ask us most.
Deep-dive guides for funeral homes
Planning scenarios, qualification frameworks and finance options. Every numeric scenario includes its status and methodology above.
Ready to fill your calendar?
We open a small number of funeral home slots each month per service area. If pre-need is a real growth lever for your business, book a qualification call and we will tell you straight whether we can fill your calendar.