For funeral homes and pre-paid funeral plan providers

    Pre-need appointments, booked for you.

    Acquiri is a done-for-you appointment system built for funeral directors selling pre-need and pre-paid funeral plans. We run the Meta ads, call every lead, qualify them, and drop confirmed appointments into your calendar. You speak to families who actually want to plan ahead.

    Other industries we serve

    Acquiri planning model · not an observed cohort

    Acquiri books qualified pre-need funeral appointments directly into funeral home calendars. We run senior-targeted Meta ad campaigns, our UK and US call team rings every lead within minutes, and we qualify age, geography, decision-maker and funding readiness before any appointment is booked. Typical cost per qualified pre-need appointment is £60 to £140 in the UK and $80 to $180 in the US. Attended appointments close at 20% to 35% for funeral homes that quote on the day and offer instalments. Average UK plan value is £3,500 to £5,000; average US plan value is $8,000 to $14,000. The setup target is 72 hours after required access and approvals, appointments are exclusive to one funeral home per catchment, and every lead is inbound and consent-led.

    Who this is for

    Independent funeral homes

    Family-run funeral homes who want consistent pre-need volume without hiring a marketing team.

    Pre-paid plan providers

    UK providers selling FCA-regulated pre-paid funeral plans direct to consumer.

    Multi-location groups

    Funeral groups running 3 to 30 locations who need a repeatable per-branch pipeline.

    Why most funeral homes struggle to fill the pipeline

    ✕

    At-need volume is shrinking

    Cremation rates are up, average ticket is down, and walk-in volume is unpredictable. Pre-need is the only reliable way to lock in revenue 6 to 24 months out.

    ✕

    Cold outreach feels wrong for this category

    Door-knocking and seminar marketing are slow, expensive and brand-damaging. Families want privacy and dignity, not a sales pitch.

    ✕

    Generic Meta agencies do not understand the over-60s

    Most agencies build ads for 25 to 45 year olds. Senior buyers ignore that creative entirely. Different hook, different proof, different landing page.

    ✕

    Leads sit in inboxes

    Even when ads work, leads go cold within 10 minutes. Most funeral homes do not have the bandwidth to call every form fill the same day.

    How Acquiri books appointments for funeral homes

    1

    Senior-targeted Meta ad campaigns

    We build ad creative, copy and audience targeting specifically for the 60+ pre-need buyer. We have tested hundreds of angles in this category and use what we know converts.

    2

    Every lead called within minutes

    Our UK and US-based callers ring every lead, confirm intent, check qualification (age, location, family situation), and answer initial questions.

    3

    Booked straight into your calendar

    Qualified appointments drop into your existing booking software (Google Calendar, Calendly, your CRM). You see who is coming, when, and what they asked about.

    4

    No-shows handled

    We send reminder texts, confirm 24 hours before, and reschedule no-shows automatically so your funeral arrangers stay productive.

    72hr
    setup target after access and approvals
    Mins
    to first call on every lead
    UK+US
    based call team
    3
    markets (UK, US, UAE)

    What a pre-need pipeline actually costs

    Illustrative planning ranges, not observed partner results. Media spend and Acquiri fees are quoted separately.

    Typical cost per qualified appointment£60 to £140 / $80 to $180
    Typical close rate on Acquiri appointments20% to 35%
    Average pre-need plan value (UK)£3,500 to £5,000
    Average pre-need plan value (US)$8,000 to $14,000
    Setup time to first booked call72 hours

    These are illustrative planning ranges, not observed partner results. Your offer, location and call team will move these up or down.

    UK and US, what changes

    We run campaigns in both markets. The system is the same, but the wording, regulation and buyer behaviour differ.

    UKUnited Kingdom

    • Pre-paid funeral plans are FCA-regulated since July 2022. We only work with authorised providers or their appointed reps.
    • Best-performing angles emphasise fixing today's price, protecting family from rising costs, and arrangement choices.
    • Strongest geographies: Midlands, North West, South West, coastal retirement areas.

    USUnited States

    • Pre-need is regulated state by state. We tailor disclosures and trust/insurance funding language per state.
    • Best-performing angles emphasise locking in today's prices, removing the burden from children, and Medicaid-friendly planning.
    • Strongest geographies: Florida, Arizona, Texas, the Carolinas, Pennsylvania.

    Frequently asked questions

    The questions funeral homes owners ask us most.

    We run paid Meta ad campaigns targeted at 60+ buyers in your service area. Interested people fill in a short form. Our team then calls each lead within minutes, qualifies them on age, location, family situation and intent, and books a confirmed appointment straight into your calendar. You only speak to people who said yes to a meeting.

    Our system is built for pre-need and pre-paid funeral plans. At-need is fundamentally a local-SEO and reputation game, not a paid-ads game. If you want to grow your pre-need book alongside your at-need work, we are the right fit.

    Cost per qualified appointment typically falls between £60 and £140 in the UK and $80 and $180 in the US. With average plan values between £3,500 and £14,000 and close rates of 20 to 35 percent on our appointments, the economics should be evaluated from attended appointments through quote, sale and collected revenue.

    The setup target is 72 hours after required access and approvals. We set up the ad accounts, build creative tailored to your brand, brief the call team on your offer and disclosures, and switch the campaigns live. Appointment timing depends on campaign launch, market demand and prospect availability.

    Yes. We only work with FCA-authorised providers or their appointed representatives, and all ad copy, landing pages and call scripts go through the provider's compliance review before any campaign goes live. We do not promise outcomes that need regulated advice.

    Brokered leads are usually shared with three to five competing funeral homes, never spoken to before being sold, and arrive as a name and a number. Acquiri appointments are exclusive to you, pre-qualified by phone, and booked at a time you agreed in advance.

    No. Ads are creative-led around planning ahead and protecting family, not graphic imagery. Targeting is restricted to 60+ in your service radius. All copy is reviewed against the funeral home's brand standards before launch.

    No. Appointments drop into whatever you already use: Google Calendar, Outlook, Calendly, or your CRM. The goal is fewer tools, not more.

    We send reminder texts at 24 hours and 1 hour before the meeting. If a family does not show, we call them and reschedule automatically. Your funeral arrangers do not chase anyone.

    United Kingdom, United States and United Arab Emirates. The system is the same; the wording, regulation and buyer behaviour are tuned per market.

    We cap partner counts per service area so two of our funeral homes are never competing for the same audience. If your area is open, you can apply on the homepage.

    We work with you on the arrangement-conference script and follow-up sequence. In our experience, low close rates almost always come down to delay between booking and meeting, or arrangers not having a clear pre-need presentation. We help with both.

    Deep-dive guides for funeral homes

    Planning scenarios, qualification frameworks and finance options. Every numeric scenario includes its status and methodology above.

    Pre-paid funeral plan lead generation (UK)Pre-need lead generation for US funeral homesFuneral pre-need close rate benchmarks (2026)What a qualified appointment costs

    Ready to fill your calendar?

    We open a small number of funeral home slots each month per service area. If pre-need is a real growth lever for your business, book a qualification call and we will tell you straight whether we can fill your calendar.