Lead generation
built for the over-60s market.
A done-for-you appointment system for senior-services businesses. Built around how the over-60s actually buy.
A few of our current and past partners across the UK, USA and UAE
What Makes Us Different
We do one thing well: Meta ads for senior-services businesses.
Dedicated Calling Team
Seniors expect a real phone call, not a text or a chatbot. Our team rings every lead within minutes, speaks clearly and patiently, answers questions for adult children making decisions on a parent's behalf, and books qualified appointments straight into your calendar.
Proven in Senior-Services Niches
We have already run Meta campaigns for funeral, care, mobility and accessible-living brands. Chances are we have proven creative and audiences in your category on day one.
Proprietary Tools
Custom tools we have built specifically for advertising to over-60s on Meta. They surface the audiences, creatives and angles that move this market, and kill the ones that do not.
Aligned Incentives
We ensure incentives are aligned by only profiting when you do.
How It Works
From cold traffic to closed deals in 5 simple steps.
Deep Customer Research
Before launching any ads, we build a full picture of who actually buys from your senior-services business. That means the senior themselves and the family member who often makes the decision, like the adult daughter researching care homes for her father, or a 68-year-old comparing pre-paid funeral plans.
We map their fears, the language they use, and the trust triggers that get them to act: price clarity, accreditations, local presence and reassurance.
Ideal Customer Profile
Pain Points
Inconsistent enquiries from quality prospects
Meta ads designed for how seniors actually buy.
We run Meta campaigns built around how over-60s and their families respond. Creative is clear, calm and trust-led with real faces, plain language and no jargon. We test reassurance angles, accreditation proof and family-decision messaging.
We run evergreen campaigns for steady enquiry flow and seasonal pushes (e.g. winter stairlift demand, post-Christmas care-home enquiries).
Consistent qualified enquiries from people who are actually in-market.
Monthly Report
A breakdown of your results this month
Only qualified prospects reach you
Every lead goes through a multi-step qualification process. Our smart forms filter on what matters in this market: age band, homeowner status, location, whether the enquirer is the senior or a family member, decision timeline and budget.
Our proprietary lead scoring then ranks each enquiry so the highest-intent ones get called first.
You only speak to people who fit and are ready to move.
A real person on the phone, fast.
Seniors and their families want a human voice quickly. Our calling team rings every qualified lead within minutes, in plain English, no hard-sell scripts. They confirm fit, answer questions, and book the appointment straight into your diary.
If a lead does not pick up, we follow up properly with multiple call attempts, voicemails and SMS until we reach them.
Faster contact, fewer no-shows, higher conversion.
Quality improves every week
We track every lead through to outcome: installed stairlifts, signed funeral plans, admitted residents, completed walk-in bath jobs. That data tells us which audiences and creatives actually convert in your category.
Our proprietary tools feed that information back into the Meta campaigns weekly, so lead quality compounds over time.
Expect 40%+ improvement in lead quality by month 3.
Deep Customer Research
Before launching any ads, we build a full picture of who actually buys from your senior-services business. That means the senior themselves and the family member who often makes the decision, like the adult daughter researching care homes for her father, or a 68-year-old comparing pre-paid funeral plans.
We map their fears, the language they use, and the trust triggers that get them to act: price clarity, accreditations, local presence and reassurance.
Ideal Customer Profile
Pain Points
Inconsistent enquiries from quality prospects
Meta ads designed for how seniors actually buy.
We run Meta campaigns built around how over-60s and their families respond. Creative is clear, calm and trust-led with real faces, plain language and no jargon. We test reassurance angles, accreditation proof and family-decision messaging.
We run evergreen campaigns for steady enquiry flow and seasonal pushes (e.g. winter stairlift demand, post-Christmas care-home enquiries).
Consistent qualified enquiries from people who are actually in-market.
Monthly Report
A breakdown of your results this month
Only qualified prospects reach you
Every lead goes through a multi-step qualification process. Our smart forms filter on what matters in this market: age band, homeowner status, location, whether the enquirer is the senior or a family member, decision timeline and budget.
Our proprietary lead scoring then ranks each enquiry so the highest-intent ones get called first.
You only speak to people who fit and are ready to move.
A real person on the phone, fast.
Seniors and their families want a human voice quickly. Our calling team rings every qualified lead within minutes, in plain English, no hard-sell scripts. They confirm fit, answer questions, and book the appointment straight into your diary.
If a lead does not pick up, we follow up properly with multiple call attempts, voicemails and SMS until we reach them.
Faster contact, fewer no-shows, higher conversion.
Quality improves every week
We track every lead through to outcome: installed stairlifts, signed funeral plans, admitted residents, completed walk-in bath jobs. That data tells us which audiences and creatives actually convert in your category.
Our proprietary tools feed that information back into the Meta campaigns weekly, so lead quality compounds over time.
Expect 40%+ improvement in lead quality by month 3.
What it looks like when it's working
These are illustrative previews of the system in motion, not client testimonials. This is just what it looks like when it's working.
Is This Right For You?
We work exclusively with businesses serving the senior market.
You are a great fit if...
You sell to seniors or their families
Funeral plans, care homes, stairlifts, walk-in baths, hearing aids, equity release, estate planning
Average customer value of £2,000+
A stairlift, a funeral plan, a care-home placement, a walk-in bath
You can answer the phone
Leads convert when you call back the appointments we book
Capacity to handle more clients
You have the team and systems to deliver on new business
Long-term mindset
You want a sustainable pipeline, not a quick fix
We are probably not a fit if...
Targeting an under-50 audience
We focus exclusively on the over-60s market
Looking for the cheapest option
We optimise for quality, which requires real investment
Unproven or brand new offer
We amplify what works. We cannot fix a broken product
Expecting zero involvement
You will need to close the deals we send you
A specialist network,
not a generalist agency.
Eight specialist functions, every one owned by someone who works on senior-services accounts full-time.
Eight functions, one pipeline. No freelancers to chase, no status updates to request.
Book Your Call
Ready to Get Started? Let's Talk.
Book a quick call to see if you qualify for our performance-based lead generation system.
Applications reviewed manually · Response within 24 hours · No commitment required
Frequently Asked Questions
Answers to the questions we get asked most often.
Still have questions? Let's talk.