Lead generation for Stairlifts · Home Lifts · Walk-in Baths · Funeral · Ramps

More Qualified Appointments. More Sales. Less Chasing.

Acquiri builds and runs the system that generates demand, qualifies every enquiry, books confirmed appointments, and tracks what turns into revenue.

Generate demandQualify every enquiryFill your calendar
Ad
Qualify
Appointment

A few of our current and past partners across the UK, USA and UAE

College of Public Speaking
AM Stairlifts
Accessible Improvements
Niche Group
M&A Healthcare Advisors
Maple Ridge Funeral Chapel
Montaj Digital
Honorable Memorial
Justen Funeral Homes
Nestwork
Leavitt's Mortuary
Tribute Memorial Care
E5 Agency
MHI
R2 Commerce
Gelo
Paraguru
Vision AI
Fract Group
College of Public Speaking
AM Stairlifts
Accessible Improvements
Niche Group
M&A Healthcare Advisors
Maple Ridge Funeral Chapel
Montaj Digital
Honorable Memorial
Justen Funeral Homes
Nestwork
Leavitt's Mortuary
Tribute Memorial Care
E5 Agency
MHI
R2 Commerce
Gelo
Paraguru
Vision AI
Fract Group

What Makes Us Different

We do one thing well: Meta ads for senior-services businesses.

Dedicated Calling Team

Seniors expect a real phone call, not a text or a chatbot. Our team rings every lead within minutes, speaks clearly and patiently, answers questions for adult children making decisions on a parent's behalf, and books qualified appointments straight into your calendar.

🕊️Funeral Plans
🏡Care Homes
🪜Stairlifts
🛁Walk-in Baths
👂Hearing Aids
💷Life Insurance

Proven in Senior-Services Niches

We have already run Meta campaigns for funeral, care, mobility and accessible-living brands. Chances are we have proven creative and audiences in your category on day one.

Senior Audience Builder
Creative Testing Engine
Lead Scoring
Live Performance Hub

Proprietary Tools

Custom tools we have built specifically for advertising to over-60s on Meta. They surface the audiences, creatives and angles that move this market, and kill the ones that do not.

P&L snapshot · illustrative
Revenue:£444,250
Expenses:£268,848
Acquisition Systems:% of Growth
Profit:
£39,700 MRR↑ 14%

Aligned Incentives

We ensure incentives are aligned by only profiting when you do.

How It Works

From cold traffic to closed deals in 5 simple steps.

1
Foundations

Deep Customer Research

Before launching any ads, we build a full picture of who actually buys from your senior-services business. That means the senior themselves and the family member who often makes the decision, like the adult daughter researching care homes for her father, or a 68-year-old comparing pre-paid funeral plans.

We map their fears, the language they use, and the trust triggers that get them to act: price clarity, accreditations, local presence and reassurance.

Illustrative interface preview. Figures are examples, not measured partner results.

Customer Research

Ideal Customer Profile

Industry:Senior Services
Audience:Over-60s + Family
Decision maker:Senior or adult child
Pain Points

Inconsistent enquiries from quality prospects

74% of KPIs Achieved Q4
2
Senior-Focused Meta Ads

Meta ads designed for how seniors actually buy.

We run Meta campaigns built around how over-60s and their families respond. Creative is clear, calm and trust-led with real faces, plain language and no jargon. We test reassurance angles, accreditation proof and family-decision messaging.

We run evergreen campaigns for steady enquiry flow and seasonal pushes (e.g. winter stairlift demand, post-Christmas care-home enquiries).

Consistent qualified enquiries from people who are actually in-market.

Illustrative interface preview. Figures are examples, not measured partner results.

Monthly Report

A breakdown of your results this month

New Leads
174
Meetings
89
Closed
50
Follow-ups
78
3
Qualification Layer

Only qualified prospects reach you

Every lead goes through a multi-step qualification process. Our smart forms filter on what matters in this market: age band, homeowner status, location, whether the enquirer is the senior or a family member, decision timeline and budget.

Our proprietary lead scoring then ranks each enquiry so the highest-intent ones get called first.

You only speak to people who fit and are ready to move.

Illustrative interface preview. Figures are examples, not measured partner results.

Lead Qualification Funnel
Smart filtering
Ad Clicks1,000
Form Starts480
Qualified156
Ready to Book45
95%
Time-wasters filtered
4.5%
Conversion rate
4
Human Follow-Up Within Minutes

A real person on the phone, fast.

Seniors and their families want a human voice quickly. Our calling team rings every qualified lead within minutes, in plain English, no hard-sell scripts. They confirm fit, answer questions, and book the appointment straight into your diary.

If a lead does not pick up, we follow up properly with multiple call attempts, voicemails and SMS until we reach them.

Faster contact, fewer no-shows, higher conversion.

Illustrative interface preview. Figures are examples, not measured partner results.

AI Intent Scoring
Analysing 12 signals
Budget fit
92
Timeline
85
Authority
88
Need
94
Lead Score89/100
Call Centre Notified
High-priority lead
✓
Response:Under 2 min
Action:Immediate call
5
Feedback Loop

Quality improves every week

We track every lead through to outcome: installed stairlifts, signed funeral plans, admitted residents, completed walk-in bath jobs. That data tells us which audiences and creatives actually convert in your category.

Our proprietary tools feed that information back into the Meta campaigns weekly, so lead quality compounds over time.

Campaign and qualification decisions improve as attended-appointment and sales outcomes are fed back.

Illustrative interface preview. Figures are examples, not measured partner results.

Continuous Optimization
AI learns from closed deals
Lead Quality Over Time
Week 1
65%
Week 4
78%
Week 8
89%
Week 12
94%
+40%
Quality Improvement
12
Closed Deals

What it looks like when it's working

These are illustrative previews of the system in motion, not client testimonials. This is just what it looks like when it's working.

Home survey calendar
Preview
Tue10:30
Tue14:00
Wed09:00
Wed11:30
Thu13:00
Thu16:00
Fri10:00
Fri15:30
A booked calendar
Home surveys and design visits landing straight in the diary, week after week.
Arranger pipeline
Preview
Margaret W.
Pre-needBooked
Robert H.
Pre-needBooked
Linda P.
At-needConfirmed
Daniel K.
Pre-needBooked
Susan A.
Pre-needConfirmed
A working arranger pipeline
Pre-need and at-need appointments moving through the stages, not stuck in an inbox.
Qualification thread
Preview
Hi Pat, this is Acquiri calling on behalf of LeedsBaths. Are you the homeowner?
Yes that’s me.
Great. Is the bathroom on the ground floor?
First floor.
Booked you in Thursday 2pm for a free design visit.
Real qualification on the phone
Every lead spoken to in plain English before anyone drives out to a home.
Response log
Preview
New enquiry
0m 42s agoCalling
Karen D.
3m agoBooked
Tom F.
11m agoBooked
Hassan R.
24m agoNot qualified
A fast response log
Every new enquiry called back inside minutes, seven days a week.

Is This Right For You?

We work exclusively with businesses serving the senior market.

You are a great fit if...

  • You sell to seniors or their families

    Funeral plans, care homes, stairlifts, walk-in baths, hearing aids, equity release, estate planning

  • Average customer value of £2,000+

    A stairlift, a funeral plan, a care-home placement, a walk-in bath

  • You can answer the phone

    Leads convert when you call back the appointments we book

  • Capacity to handle more clients

    You have the team and systems to deliver on new business

  • Long-term mindset

    You want a sustainable pipeline, not a quick fix

We are probably not a fit if...

  • Targeting an under-50 audience

    We focus exclusively on the over-60s market

  • Looking for the cheapest option

    We optimise for quality, which requires real investment

  • Unproven or brand new offer

    We amplify what works. We cannot fix a broken product

  • Expecting zero involvement

    You will need to close the deals we send you

The team behind your pipeline

A specialist network, not a generalist agency.

Eight specialist functions, every one owned by someone who works on senior-services accounts full-time.

Client Success
Named CSM per account
Media Buying
Daily inside Meta Ads
Copywriting
Written for the 60+ buyer
Creative
Ads and landing pages
Call Team
UK + US, 10-min response
Automation
CRM, forms, SMS, calendars
Tech & Access
Integrations, pixels, DNS
Analytics
Pipeline reporting and tests

Eight functions, one pipeline. No freelancers to chase, no status updates to request.

Book Your Call

Ready to Get Started? Let's Talk.

Book a quick call to see if you qualify for our performance-based lead generation system.

Applications reviewed manually · Response within 24 hours · No commitment required

Frequently Asked Questions

Answers to the questions we get asked most often.

We plan and run Meta ad campaigns built specifically for over-60s audiences, including the family members who often make the decision. Our calling team then rings every lead within minutes and books qualified appointments straight into your calendar. You just turn up to the call.

Acquiri charges a service fee for a three-month engagement, quoted on the qualification call. Ad spend is paid directly to Meta and is separate from our service fee. If the sales from our appointments haven't covered our fee by day 90, you don't pay again until they have. We will go through the numbers for your area on the call.

Every lead goes through our smart forms first, filtering on age band, homeowner status, location, decision timeline and budget. Our proprietary lead scoring then ranks each enquiry on intent. Finally, our calling team confirms fit on the phone, in plain English, before anything is booked into your diary. Only leads that pass all three layers get in front of you.

We work exclusively with businesses serving the over-60s market. This includes funeral homes and pre-paid funeral plans, care homes and home-care, stairlifts, walk-in baths, hearing aids, equity release, and will-writing or estate planning. If your buyer is an older adult or their family decision-maker and you can serve booked appointments reliably, we may be a fit.

Our operational target is to complete setup within 72 hours after we receive the required access, information and approvals. That is a setup target, not a promise of a first appointment. Appointment timing depends on campaign launch, market demand and prospect availability. We report booked, confirmed and attended appointments separately, then follow quote, sale or install outcomes.

To protect your results. We only work with one business per category in each geographic area. This means you get exclusive access to the leads in your market without competing against our other clients. If we are already working with a competitor in your area, we will not take you on.

If the sales from our appointments haven't covered our fee by day 90, you don't pay again until they have. What counts is every sale to the leads we book for you, on any product you sell them. If appointments are not converting, we look at whether it is a targeting issue or a sales process issue.

We work in three-month engagements. If the sales from our appointments haven't covered our fee by day 90, you don't pay again until they have.

Most agencies are generalists running Meta playbooks built for under-40 audiences. We only do Meta ads for senior-services businesses, and we back every campaign with a calling team because that is what this audience expects. You get specialist creative, specialist targeting, and a real human on the phone with every lead within minutes.

You will need to provide access to your calendar for booked appointments, be ready to take the calls we book, and have capacity to handle new business. We will also need some information about your ideal customer, service offering and pricing during onboarding. Beyond that, we handle everything.

Still have questions? Let's talk.