Stairlift dealers · UK & US

    Stairlift finance options for dealers, 2026.

    Finance is a close-rate lever, not a nice-to-have. A stairlift dealer who quotes on the day with same-day finance approval closes 10 to 15 percentage points higher than one who does not. This guide walks through the finance options that actually convert in 2026 across the UK and US.

    Stairlift finance in 2026 falls into three categories: retail finance (UK: Novuna, Klarna Pay Later, Barclays Partner Finance; US: Synchrony, Wells Fargo Home Projects, GreenSky), grant and benefit routes (UK: Disabled Facilities Grant up to £30k, VAT zero-rating under HMRC 701/7 for eligible disabled homeowners; US: VA Aid & Attendance up to ~$2,700/mo, state Medicaid HCBS waivers such as FL SMMC LTC, TX STAR+PLUS, PA CHC, OH MyCare) and long-term-care insurance riders. Same-day finance approval at the survey lifts close 10-15 percentage points; VA and HCBS waiver conversations lift close a further 8-15 points.

    UK retail finance
    0% APR to 19.9%
    US retail finance
    0% to 24 mo, then APR
    UK VAT relief
    20% saving (eligible)
    US VA A&A
    ~$2,700/mo max

    UK retail finance options

    UK retail finance for stairlifts is dominated by three providers:

    • Novuna Consumer Finance (formerly Hitachi): 12 to 60 month terms, 0% to 19.9% APR bands. Widely accepted by mid-size dealers.
    • Barclays Partner Finance: similar profile, stronger for higher-ticket curved installs.
    • Klarna and Clearpay: short-term instalment (6 to 12 months) for smaller reconditioned units. Less common for curved.
    • Dealer own finance: some larger operators self-fund 12-month terms interest-free as a close-rate lever.

    UK VAT zero-rating (HMRC Notice 701/7)

    Under VAT Notice 701/7, work that is necessary because of a chronic illness or disability is zero-rated. On a £5,000 curved stairlift, that is £1,000 off the bill.

    The homeowner self-declares eligibility. The dealer applies the zero-rating on the invoice. This is one of the biggest and most under-used close-rate levers in the UK category.

    UK Disabled Facilities Grant and local-authority routes

    Disabled Facilities Grants provide means-tested capital up to £30,000 in England (£36,000 Wales, £25,000 NI). Councils typically use their own installer panels for grant work, which does not always suit private dealers.

    For dealers, DFG is best treated as: (a) a signal to route grant-only enquiries to the local authority rather than your private-pay diary, and (b) a top-up route where a homeowner has partial DFG coverage and needs private-pay top-up for curved rails or additional adaptations.

    US retail finance options

    The three big US retail finance providers for home-improvement (including stairlifts):

    • Synchrony Bank: 12 to 60 month terms, 0% promotional then standard APR. Most common on stairlift dealer contracts.
    • Wells Fargo Home Projects: similar profile, strong for higher-ticket curved.
    • GreenSky: sophisticated in-home approval flow, on-the-tablet at the appointment.
    • Dealer own finance: some larger operators offer 6 or 12 month interest-free as a close-rate lever.

    US VA Aid & Attendance

    VA Aid & Attendance is a monthly tax-free benefit for wartime veterans and surviving spouses who need help with daily activities. Maximum benefit in 2026 is around $2,700 per month for a married veteran, less for singles and survivors.

    For stairlift dealers, this benefit often covers a straight install entirely or a curved install substantially. Evaluators trained to open with the VA question consistently close 8 to 15 percentage points higher than those who do not.

    US Medicaid HCBS waivers

    State Medicaid HCBS (Home and Community-Based Services) waivers include home-modification pathways in most states. Key programmes by state:

    • Florida: SMMC LTC waiver. Home modification benefit up to defined lifetime cap.
    • Texas: STAR+PLUS. Home modification benefit.
    • Pennsylvania: Community HealthChoices (CHC). Home modification benefit.
    • Ohio: MyCare Ohio. Home modification benefit.
    • New York: various programmes via managed long-term care plans.
    • California: Home and Community-Based Alternatives Waiver.

    US long-term-care insurance

    Newer LTC policies (post-2010) often include a home-modification rider that covers stairlifts and other mobility equipment. Older policies rarely do.

    Ask early — "do you or your spouse have a long-term-care insurance policy?" — because if the answer is yes, the funding conversation completely changes.

    Regional differences and seasonal patterns

    A few UK vs US and regional patterns worth planning for:

    • VAT relief conversation is UK-only.
    • VA A&A is US-only.
    • HCBS waivers vary heavily by state; some states have year-long waitlists.
    • DFG assessments in the UK can take 3 to 6 months; not a fast-track route.
    • Retail finance approvals are usually instant on the tablet; use them.

    Common mistakes dealers make with finance

    The recurring issues we see:

    • Finance offered as a fallback after the customer says price is too high. Should be baseline offer.
    • No on-the-tablet approval. Losing 10-15% of close by making the customer wait.
    • Not raising VA / HCBS / VAT. Free-standing savings unopened.
    • Recommending only one finance provider. Options increase close.

    Frequently asked questions

    Related reading

    Want this running for your business?

    Finance is a close-rate lever, not a form. If you are quoting on the day without a finance option ready, you are leaving 10 to 15 percentage points of close rate on the table. Book a 20-minute call to see how we brief it.