Walk-in tub and accessible bathroom lead generation in the US.

The category is dominated by two or three national brands spending heavily on TV and direct mail. Regional dealers competing on Google end up paying inflated CPCs and pulling in shoppers who are still six months out.

Senior-targeted Meta plus a same-minute call team is the channel that consistently outperforms for regional and franchised dealers. Acquiri runs the whole stack so you do not need to staff a media buyer, a call team, or a CRM integration.

Before any design appointment hits your calendar, our US-based call team confirms:

• Age and mobility: typically 65+, finding the existing tub or shower unsafe.
• Home ownership: owns the home outright or with mortgage. Renters are routed elsewhere.
• Decision-maker present at the appointment: spouse or adult child if the user is not the primary decision-maker.
• Bathroom type: full conversion, walk-in tub, low-threshold shower, or tub-to-shower swap.
• Funding readiness: cash, financing on the day, VA Aid & Attendance, state Medicaid HCBS waiver, or long-term-care insurance.
• Realistic budget posture (this is not a $1,000 retrofit).

In a typical planning scenario, a qualified in-home design appointment runs $110 to $250. Close rates land between 25% and 40% for dealers who quote on the day and run financing partners (Synchrony, Wells Fargo, GreenSky) on the spot.

With an average walk-in tub job around $11,000 and a full bath conversion around $17,000, a partner spending $7,000 a month on Meta ads could see, in an illustrative scenario, 30 to 50 design appointments, 8 to 18 sold jobs, and $90,000 to $300,000 of revenue.

US CPL varies with retirement density and CPM competition:

• Florida, Arizona, Nevada, Carolinas: $110 to $150. Highest retirement density; efficient serving.
• Texas, Georgia, Tennessee: $120 to $170. STAR+PLUS waiver relevance in TX helps close rate.
• Pennsylvania, Ohio, Michigan, Indiana: $130 to $180. Older housing stock, higher demand for full conversions.
• Northeast (NY, NJ, MA, CT): $160 to $210. Highest CPMs; VA and long-term-care insurance messaging offset.
• California: $170 to $210. Tight geo-fencing around retirement communities essential.
• Pacific Northwest (WA, OR): $120 to $160. Mid-market with strong wet room demand.

A meaningful slice of US accessible-bath buyers can fund part of the install through VA Aid & Attendance, state Medicaid HCBS waivers (Florida SMMC LTC, Texas STAR+PLUS, Pennsylvania CHC, Ohio MyCare and others), or long-term-care insurance riders.

Our qualifying call flags eligibility so your designer walks in already knowing the funding picture. This is one of the largest single levers on close rate in this category, and most independent dealers do not raise it until late in the appointment.

US walk-in tub demand has two clear peaks:

• January to March: strongest quarter, driven by New Year decisions and post-holiday family conversations.
• September to November: second peak; snowbirds returning south fuel volume in FL, AZ, TX.
• July: 20% drop; hold spend, use for creative testing.
• Late December: two-week trough.

Recurring issues we see when new US dealers switch in:

• Missing TCPA consent language creates enforceable liability. Every Acquiri form includes it.
• Financing offered as an afterthought. Same-day approval doubles the close rate on cash-negative appointments.
• Missing the VA/HCBS conversation. Trained evaluators lift close rate 8 to 15 percentage points.
• Wide age band (55+). Narrow to 65+ with adult-child overlay.

Assumes healthy mix of walk-in tubs and full conversions:

• $4,000/mo: 20 to 32 appointments, 6 to 12 sold, $50k to $200k revenue.
• $7,000/mo: 30 to 50 appointments, 8 to 18 sold, $90k to $300k revenue.
• $12,000/mo: 55 to 90 appointments, 15 to 32 sold, $150k to $550k revenue. Multi-designer team required.

The whole stack is included:

• Meta ad creative and copy purpose-built for the 65+ US homeowner.
• ZIP-radius geo-targeting around your service area.
• A US-based call team that rings every form fill within minutes and qualifies against the criteria above.
• TCPA-aware consent language on every form, with timestamp and IP capture stored for compliance review.
• SMS and voice reminders pre-appointment to cut no-shows.
• Weekly reporting on leads, appointments booked, attended, and cost per appointment.

The setup target is 72 hours after required access and approvals. We collect your service area, finance partners, and product mix on day one, ship creative and brief the call team on day two, and launch after approval. Appointment timing depends on market demand and prospect availability.