Stairlift lead generation in the UK, done for you.

The UK stairlift market is dominated by two or three national players spending seven figures a month on TV and direct mail. Independent and regional dealers cannot match that budget, so they end up reliant on Google Ads, recycled lead-broker traffic, or the occasional referral from an occupational therapist.

The problem with all three sources is the same: low intent and high cost. A £30 Google form-fill is rarely a 78 year old who is buying this month. A broker lead is sold three or four times. OT referrals are gold, but you cannot scale them.

The dealers who consistently beat the nationals on close rate are the ones running their own Meta campaigns aimed squarely at the over-65 home-owner, then calling every lead inside ten minutes. That is exactly what Acquiri does for you.

A real stairlift buyer is not just someone interested in stairlifts. Before we book a home survey into your calendar, we confirm five things on the phone:

• Age and mobility: the user is normally 70+ and is struggling with the stairs today, not planning ahead for next year.
• Home ownership: they own the property or have written landlord permission. Council tenants get routed to the local authority grant route instead.
• Staircase type: straight, curved, or with a half-landing. This determines whether you send a straight or a curved surveyor and changes the quote ten-fold.
• Decision-maker present at the survey: spouse or adult child if the user is not the one paying. Single-person surveys close at half the rate.
• Realistic timescale: surveying inside 14 days, fitting inside 6 weeks. Anyone shopping six months out goes onto a nurture sequence, not your diary.

Across active Acquiri stairlift partners, Meta ad spend currently lands a qualified, calendared home survey at £70 to £160. That number moves with location (Greater London and the South East are toward the top of that range, the North and Wales toward the bottom) and with the dealer's offer.

On those surveys, close rates sit between 25% and 40%. Dealers who quote on the day, hold a finance partner, and follow up within 48 hours land near the top end. Dealers who post a written quote and wait close near the bottom.

With an average straight stairlift around £2,400 fitted and a curved unit around £5,000, a partner spending £4,000 a month with Acquiri typically sees 35 to 50 booked surveys, 10 to 18 installs, and £25,000 to £75,000 of revenue depending on straight vs curved mix.

Cost per qualified survey varies materially by region. Denser metros push CPL up because CPMs are higher and competition for the 65+ audience is heavier. Retirement-heavy regions push CPL down because addressable audience is larger and Meta serves ads more efficiently.

• Greater London & South East: £120 to £160 typical. Higher CPMs, competitive audience overlap with national brands. Curved-heavy mix helps offset.
• South West, East of England: £90 to £130 typical. Strong over-65 owner-occupier density, cost efficient.
• Midlands: £75 to £110 typical. Best value region for straight-heavy dealers; large retirement audience, moderate competition.
• North West & Yorkshire: £70 to £100 typical. Excellent volume at low CPL; reconditioned offers convert particularly well.
• Scotland: £80 to £120 typical. Aberdeen, Edinburgh and Glasgow drive most volume; rural pockets need geo-fenced offers.
• Wales & Northern Ireland: £75 to £115 typical. Smaller absolute volumes but very cost-efficient inside urban clusters.

Stairlift demand in the UK is not flat. Two peaks and one trough shape the year, and dealers who do not plan for them either under-fit or over-spend.

• January to March: strongest quarter. Post-Christmas family conversations about a parent struggling drive a flood of enquiries.
• April to June: steady baseline. Good time to test reconditioned offers.
• July and August: 15% to 25% drop in volume. Family holidays disrupt in-home surveys; CPL rises as fewer buyers convert.
• September to November: second peak. Cooler weather makes stairs feel less manageable; family visits over half-term surface concerns.
• December: sharp two-week drop from mid-December through New Year. Pull budget back or bank creative learnings for January launch.

When new dealers come in from a previous agency, four issues account for almost every under-performing campaign we take over:

• Wrong age band. Ads served to 45 to 65 audiences pull in adult-child researchers but not buyers. We narrow to 65+ with adult-child interest overlays.
• Modern minimalist creative. Slick lifestyle imagery under-performs older, higher-contrast, larger-face creative that reads clearly on an iPad.
• Slow first call. In-house teams calling within an hour lose half the potential. Our median first call is under two minutes.
• Written quotes instead of on-the-day pricing. Close rate drops 30% to 40% when the homeowner is "sent a quote in the post" versus quoted on the kitchen table.

Use this to sanity-check monthly commitment against realistic install volume.

• £2,500/mo spend: 20 to 30 booked surveys, 6 to 12 installs, £14k to £40k revenue depending on straight/curved mix.
• £4,000/mo spend: 35 to 50 booked surveys, 10 to 18 installs, £25k to £75k revenue.
• £7,500/mo spend: 60 to 90 booked surveys, 18 to 32 installs, £50k to £150k revenue. Requires two-plus fitters.
• £12,000/mo spend: 90 to 140 booked surveys, 28 to 55 installs, £80k to £250k revenue. Regional multi-van operators only.

There is no media buyer to hire, no creative agency to brief, no CRM to integrate. The whole stack is included:

• Meta ad creative and copy built specifically for the over-65 staircase-trouble buyer, refreshed weekly.
• Geo-targeted campaigns ringed around your fitting radius so you are not paying to advertise to homes you would not drive to.
• A UK-based call team that rings every form fill inside minutes, qualifies against the criteria above, and books the survey straight into your diary.
• SMS and call reminders 24 hours and 2 hours before the survey to drive show-up rate above 80%.
• A simple weekly report showing leads in, surveys booked, surveys attended, and cost per survey.

Lead brokers sell the same enquiry to three or four dealers and walk away. Acquiri leads are exclusive to you, qualified on the phone before they hit your diary, and you only pay for outcomes that look like real customers, not anyone who filled in a form.

On a like-for-like basis, partners who switched from broker leads to Acquiri report their cost per install dropping by roughly half, even when the broker lead looked cheaper on paper.

Onboarding is 72 hours. Day 1 we collect your service area, finance options, and any installer constraints. Day 2 we ship creative, set up campaigns, and brief the call team. Day 3 your first surveys land in the diary.