How Acquiri pricing works.
Short answer
Acquiri charges in one of two ways, agreed on the qualification call: a three-month engagement with a service fee and a 90-day guarantee, or a fee per shown appointment. In both, you pay ad spend directly to Meta. UK clients are quoted in pounds, US clients in dollars.
Model 1: three-month engagement
Acquiri charges a service fee for a three-month engagement, quoted on the qualification call. Ad spend is paid directly to Meta and is separate from our service fee.
Guarantee: If the sales from our appointments haven't covered our fee by day 90, you don't pay again until they have.
Your fee is quoted on the qualification call, in pounds for UK clients and dollars for US clients.
Model 2: pay per shown appointment
For some partners we charge only when a booked appointment actually happens. We run the ads, call and qualify every enquiry and book the appointment into your calendar. You pay a fixed fee for each appointment that shows. No-shows are not billed.
The price per shown appointment is quoted on the qualification call. The exact figure depends on the service, the area and the qualification criteria, and is agreed before launch.
What counts as a shown appointment
A shown appointment is a booked appointment where the prospect actually meets your adviser or surveyor at the agreed time, in their home or on the call agreed. A booking that is cancelled, missed or not answered at the door is not a shown appointment and is not billed as one.
Before launch we agree the qualification checks with you, such as age, home ownership, the decision-maker being present and timescale. An appointment that meets those checks and takes place counts, whether or not it converts to a sale that day.
United Kingdom
Prices are quoted in pounds sterling. Ad spend is paid to Meta from your own ad account. Campaigns follow ASA advertising rules and UK GDPR, and finance or funeral-plan wording follows FCA rules where they apply.
United States
Prices are quoted in US dollars. Ad spend is paid to Meta from your own ad account. Calls and texts follow the TCPA and state calling rules, with consent captured on the landing page.
What is never included in the fee
Meta ad spend, which you pay directly. Planning figures in our guides, such as cost per qualified appointment, describe ad cost scenarios. They are not Acquiri's fee.
Frequently asked questions
How does Acquiri charge?
Acquiri uses more than one engagement model, agreed on the qualification call. The most common are a three-month engagement with a fixed service fee, and pay per shown appointment. Acquiri charges a service fee for a three-month engagement, quoted on the qualification call. Ad spend is paid directly to Meta and is separate from our service fee.
What is the 90-day guarantee?
If the sales from our appointments haven't covered our fee by day 90, you don't pay again until they have.
What counts as a shown appointment?
A shown appointment is a booked appointment where the prospect actually meets your adviser or surveyor at the agreed time, in their home or on the call agreed. A booking that is cancelled, missed or not answered at the door is not a shown appointment and is not billed as one.
Is ad spend included?
No. In every model, ad spend is paid by you directly to Meta from your own ad account and is separate from Acquiri's fee.
Do you work in both the UK and the US?
Yes. Acquiri works with UK and US businesses on the same models. UK prices are quoted in pounds sterling and US prices in US dollars. Ad copy and call scripts follow local rules: ASA, FCA and UK GDPR in the UK; TCPA and state rules in the US.
Read more: pay-per-appointment lead generation in the UK and in the US.
Get a quote for your area
On a short qualification call we confirm whether your area is open and which model fits.