What pay-per-appointment lead generation means
In pay-per-appointment lead generation, the provider is paid for appointments rather than for clicks, enquiries or a monthly retainer. The provider runs the ads, contacts each enquiry, qualifies it and books it into your calendar.
There are two common versions. Pay per booked appointment charges when the booking is made. Pay per shown appointment charges only when the prospect actually turns up. The second puts the no-show risk on the provider, so the price per appointment is usually higher.
What should count as an appointment
A shown appointment is one where the prospect actually meets your adviser or surveyor at the booked time. Cancellations, no-answers at the door and no-shows are not shown appointments.
Agree the qualification checks in writing before launch, for example age, home ownership, whether the decision-maker will be present, and timescale. Without them, "appointment" can mean almost anything.
Questions to ask any pay-per-appointment provider
These questions separate providers who own the outcome from those reselling names.
- Do you charge per booked or per shown appointment, and how is a no-show proven?
- Are appointments exclusive to me, or sold to other companies in my area?
- Who calls the enquiry, how fast, and can I hear recordings?
- Who owns the ad account and the data?
- Is ad spend included in the price, or paid separately?
- How do your calls and texts comply with the TCPA and state calling rules, and how is consent captured?
What is specific to the US
US prices are quoted in dollars. Service areas are usually defined by ZIP code or county, and buyer finance, insurance and Medicaid coverage questions, and state programmes shape what can be claimed in ads.
Outbound calls and texts to enquiries must follow the TCPA, including documented consent from the landing page, plus state-level calling rules. Ask whether the provider handles consent records for you.
How Acquiri does it
Acquiri runs Meta ads for businesses whose customers are over 60, sends people to custom landing pages with no auto-fill forms, calls every enquiry within 5 minutes, qualifies on the phone and books the appointment into your calendar.
Some partners pay per shown appointment. Others choose a three-month engagement with a fee and a 90-day guarantee. Both are explained on the pricing page, and ad spend is always paid by you directly to Meta.