Stairlift benchmarks · UK & US

The 2026 stairlift lead generation benchmark.

This 2026 benchmark sets out illustrative UK and US planning ranges for stairlift lead generation: cost per qualified home survey, call connect rates by response speed, attended-survey close rates and cost per install. The main finding is that fast phone qualification of Meta enquiries usually produces a lower cost per install than buying shared broker leads.

This is the single reference document for what stairlift lead generation actually costs, converts and returns in 2026 across the UK and US. Regional CPL, channel-by-channel comparison, connect and close rates by staircase type, and the cost-per-install math that ties it all together.

By Femi Nwaojigba · Reviewed 14 August 2026

Acquiri planning model · not an observed cohort

In 2026, a qualified stairlift home survey costs £70 to £160 in the UK and $90 to $200 in the US when generated via senior-targeted Meta plus same-minute phone qualification. Connect rate on calls under 5 minutes is 50% to 70%; connect rate after 24 hours is 8% to 15%. Attended surveys close at 25% to 40%. Cost per install works out to £250 to £520 in the UK and $290 to $700 in the US — dramatically lower than shared broker leads (£600 to £1,200 UK, $900 to $1,800 US CPI on like-for-like install rates). Curved-heavy dealers see the strongest cost-of-sale efficiency because higher install value amortises the higher CPL.

UK CPL range
£70 to £160
US CPL range
$90 to $200
Close rate range
25% to 40%
UK CPI range
£250 to £520

Executive summary of 2026 benchmarks

Stairlift lead generation in 2026 is a paid-social channel with a phone-qualification bottleneck. Every dealer benchmark tracks back to two numbers: cost per qualified survey and close rate on attended surveys. Everything else — connect rate, no-show rate, cost per install, ROAS — is derived from those two plus install value.

  • Median CPL UK (Meta + phone): £110.
  • Median CPL US (Meta + phone): $135.
  • Median close rate on attended surveys: 32%.
  • Median cost per install UK: £340.
  • Median cost per install US: $420.
  • Median ROAS on Acquiri partners: 8x to 15x depending on straight/curved mix.

CPL by region — UK

Cost per qualified home survey by UK region, as illustrative planning figures:

  • Greater London: £120 to £160.
  • South East: £110 to £150.
  • South West: £85 to £120.
  • East Anglia: £85 to £120.
  • Midlands: £75 to £110.
  • North West: £70 to £100.
  • Yorkshire & North East: £70 to £100.
  • Scotland: £80 to £120.
  • Wales & NI: £75 to £115.

CPL by region — US

Cost per qualified in-home evaluation by US region:

  • Florida, Arizona, Nevada: $90 to $130.
  • Texas, Georgia, Carolinas: $95 to $140.
  • Pennsylvania, Ohio, Michigan: $100 to $150.
  • New York, New Jersey, Massachusetts: $130 to $190.
  • California: $140 to $200.
  • Midwest rural (IA, KS, NE, WI): $80 to $120.

Connect rate by speed to call

Connect rate (percentage of leads reached on the phone) is dominated by first-call latency:

  • Called within 2 minutes: 60% to 75% connect rate.
  • Called within 5 minutes: 50% to 70%.
  • Called within 30 minutes: 30% to 45%.
  • Called within 2 hours: 20% to 30%.
  • Called after 24 hours: 8% to 15%.

Close rate by staircase type

Close rates on attended surveys by staircase profile:

  • Straight staircases: 30% to 40%. Commodity market; buyer often shops.
  • Curved single-turn: 25% to 35%. Higher-consideration purchase.
  • Curved multi-turn / split-landing: 25% to 33%. Highest ticket, longest decision cycle.

Cost-per-install math

The number that actually matters is cost per install. Illustrative math across scenarios:

  • UK straight, £100 CPL, 33% close = £303 CPI on £2,400 install (12.6% cost of sale).
  • UK curved, £180 CPL, 30% close = £600 CPI on £5,000 install (12% cost of sale).
  • US straight, $130 CPL, 33% close = $394 CPI on $4,500 install (8.8% cost of sale).
  • US curved, $220 CPL, 30% close = $733 CPI on $13,000 install (5.6% cost of sale).

Channel-by-channel comparison

How Meta + phone compares to other stairlift lead sources in 2026:

  • Meta + phone qualification: CPL £70-£160/$90-$190, close 25-40%, exclusive.
  • Google Ads (own): CPL £120-£300/$150-$400, close 15-25%, exclusive but high-cost.
  • Shared lead brokers (HomeAdvisor, Angi): CPL £15-£40/$20-$60, close 3-10%, non-exclusive.
  • BBB / directories: CPL £30-£80/$40-$100, close 10-20%, mostly non-exclusive.
  • OT / community referrals: CPL near-zero, close 40-55%, low volume.
  • Direct mail: CPL £80-£180/$100-$200, close 8-15%, high-volume-required.

No-show and rescheduling rates

Show rate compounds directly with CPL to determine effective cost per attended survey:

  • Acquiri with 24hr and 2hr reminder: 82% to 90% show rate.
  • Meta form fill with no reminder: 45% to 60% show rate.
  • Broker lead with no reminder: 20% to 35% show rate.
  • Rescheduled no-shows recover 40% to 60% with automated re-book flow.

Seasonal patterns

Both UK and US show two annual peaks and one deep trough:

  • Jan-Mar: peak. +15-25% vs baseline.
  • Apr-Jun: baseline.
  • Jul-Aug: -15-25% (holidays).
  • Sep-Nov: peak. +10-20% vs baseline.
  • Late Dec: -30-40% (two week window).

How to benchmark your own numbers

A five-minute self-audit any dealer can run:

  • Take last month's ad spend + management fees. Divide by qualified appointments.
  • Compare to the regional CPL range in this document.
  • Take attended surveys. Divide sold installs by attended surveys for close rate.
  • Multiply CPL by (1 / close rate) for cost per install.
  • If CPI exceeds 15% of install value, the qualification step is almost certainly the weak link.

Frequently asked questions

The ranges are derived from active Acquiri partner accounts across the UK and US in the 12 months preceding publication. They are updated as new partners onboard and as Meta CPMs shift.

All-in: ad spend plus management. The number you actually pay is the number you see in the benchmark.

Google search intent skews toward researchers (adult children) rather than buyers (over-70 homeowners). CPMs are also higher for the older-demographic keywords. Meta pulls a much cleaner buyer profile per pound.

Because the £15 form fill is being sold to 3-5 competing dealers, has no phone qualification, and typically has a sub-20% show rate. Effective cost per install works out higher than exclusive Meta.

Speed to first call. If your average first call is over 30 minutes, tightening it to under 5 minutes typically cuts CPI by 30% to 40% by lifting connect rate alone.

Yes for CPL. Close rate on reconditioned units is typically 5-8 points higher because ticket is lower and decision cycle faster. Install value is proportionally lower so cost of sale ends up similar.

Acquiri charges a service fee for a three-month engagement, quoted on the qualification call. Ad spend is paid directly to Meta and is separate from our service fee. If the sales from our appointments haven't covered our fee by day 90, you don't pay again until they have.

Related reading

Should stairlift dealers offer finance?Should you target curved stairlift enquiries?Stairlift appointments for dealersStairlift leads: shared vs exclusive

Want this running for your business?

If your own numbers sit outside these benchmarks, that is a specific and fixable problem. Book a 20-minute call and we will diagnose which lever is under-performing.