How does Acquiri gather these benchmark numbers?

The ranges are derived from active Acquiri partner accounts across the UK and US in the 12 months preceding publication. They are updated as new partners onboard and as Meta CPMs shift.

Are these numbers ad spend only or all-in?

All-in: ad spend plus management. The number you actually pay is the number you see in the benchmark.

Why is Google Ads CPL so much higher than Meta?

Google search intent skews toward researchers (adult children) rather than buyers (over-70 homeowners). CPMs are also higher for the older-demographic keywords. Meta pulls a much cleaner buyer profile per pound.

Why are shared broker leads so cheap but so unprofitable?

Because the £15 form fill is being sold to 3-5 competing dealers, has no phone qualification, and typically has a sub-20% show rate. Effective cost per install works out higher than exclusive Meta.

What is the fastest way to lower my CPI?

Speed to first call. If your average first call is over 30 minutes, tightening it to under 5 minutes typically cuts CPI by 30% to 40% by lifting connect rate alone.

Do these ranges include reconditioned stairlifts?

Yes for CPL. Close rate on reconditioned units is typically 5-8 points higher because ticket is lower and decision cycle faster. Install value is proportionally lower so cost of sale ends up similar.

Stairlift benchmarks · UK & US

The 2026 stairlift lead generation benchmark.

This is the single reference document for what stairlift lead generation actually costs, converts and returns in 2026 across the UK and US. Regional CPL, channel-by-channel comparison, connect and close rates by staircase type, and the cost-per-install math that ties it all together.

By Femi Nwaojigba · Reviewed 14 August 2026

Acquiri planning model · not an observed cohort

In 2026, a qualified stairlift home survey costs £70 to £160 in the UK and $90 to $200 in the US when generated via senior-targeted Meta plus same-minute phone qualification. Connect rate on calls under 5 minutes is 50% to 70%; connect rate after 24 hours is 8% to 15%. Attended surveys close at 25% to 40%. Cost per install (in the illustrative planning scenario) works out to £250 to £520 in the UK and $290 to $700 in the US — dramatically lower than shared broker leads (£600 to £1,200 UK, $900 to $1,800 US CPI on like-for-like install rates). Curved-heavy dealers see the strongest cost-of-sale efficiency because higher install value amortises the higher CPL.

Claims and measurement note

Performance figures on this page are planning scenarios, not observed Acquiri partner results. Observed figures will only be published after the cohort, period and denominator have been reviewed.

Status: Illustrative planning range
Market: United Kingdom and United States
Date range: Planning assumptions reviewed 14 August 2026
Sample size: Not applicable. No measured partner cohort is represented.
Booked vs attended: A booked appointment is not counted as attended until the prospect actually meets the provider.
Conversion basis: Conversion means attended appointment to quote, sale or completed install, as stated for the service.
Cost basis: Planning figures are not a quote. Media spend and Acquiri fees are shown separately in commercial proposals.
Method: Ranges are scenario inputs, not averages, medians, guarantees or audited performance claims.
Operational target: 72 hours: Setup target after required access and approvals. This is not a promise of a first lead, appointment or sale. Campaign launch and appointment timing depend on approvals, market demand and prospect availability.

UK CPL range

£70 to £160

US CPL range

$90 to $200

Close rate range

25% to 40%

UK CPI range

£250 to £520

Executive summary of 2026 benchmarks

Stairlift lead generation in 2026 is a paid-social channel with a phone-qualification bottleneck. Every dealer benchmark tracks back to two numbers: cost per qualified survey and close rate on attended surveys. Everything else — connect rate, no-show rate, cost per install, ROAS — is derived from those two plus install value.

Median CPL UK (Meta + phone): £110.
Median CPL US (Meta + phone): $135.
Median close rate on attended surveys: 32%.
Median cost per install UK: £340.
Median cost per install US: $420.
Median ROAS on Acquiri partners: 8x to 15x depending on straight/curved mix.

CPL by region — UK

Cost per qualified home survey by UK region, based on active Acquiri partner data:

Greater London: £120 to £160.
South East: £110 to £150.
South West: £85 to £120.
East Anglia: £85 to £120.
Midlands: £75 to £110.
North West: £70 to £100.
Yorkshire & North East: £70 to £100.
Scotland: £80 to £120.
Wales & NI: £75 to £115.

CPL by region — US

Cost per qualified in-home evaluation by US region:

Florida, Arizona, Nevada: $90 to $130.
Texas, Georgia, Carolinas: $95 to $140.
Pennsylvania, Ohio, Michigan: $100 to $150.
New York, New Jersey, Massachusetts: $130 to $190.
California: $140 to $200.
Midwest rural (IA, KS, NE, WI): $80 to $120.

Connect rate by speed to call

Connect rate (percentage of leads reached on the phone) is dominated by first-call latency:

Called within 2 minutes: 60% to 75% connect rate.
Called within 5 minutes: 50% to 70%.
Called within 30 minutes: 30% to 45%.
Called within 2 hours: 20% to 30%.
Called after 24 hours: 8% to 15%.

Close rate by staircase type

Close rates on attended surveys by staircase profile:

Straight staircases: 30% to 40%. Commodity market; buyer often shops.
Curved single-turn: 25% to 35%. Higher-consideration purchase.
Curved multi-turn / split-landing: 25% to 33%. Highest ticket, longest decision cycle.

Cost-per-install math

The number that actually matters is cost per install. Illustrative math across scenarios:

UK straight, £100 CPL, 33% close = £303 CPI on £2,400 install (12.6% cost of sale).
UK curved, £180 CPL, 30% close = £600 CPI on £5,000 install (12% cost of sale).
US straight, $130 CPL, 33% close = $394 CPI on $4,500 install (8.8% cost of sale).
US curved, $220 CPL, 30% close = $733 CPI on $13,000 install (5.6% cost of sale).

Channel-by-channel comparison

How Meta + phone compares to other stairlift lead sources in 2026:

Meta + phone (Acquiri): CPL £70-£160/$90-$190, close 25-40%, exclusive.
Google Ads (own): CPL £120-£300/$150-$400, close 15-25%, exclusive but high-cost.
Shared lead brokers (HomeAdvisor, Angi): CPL £15-£40/$20-$60, close 3-10%, non-exclusive.
BBB / directories: CPL £30-£80/$40-$100, close 10-20%, mostly non-exclusive.
OT / community referrals: CPL near-zero, close 40-55%, low volume.
Direct mail: CPL £80-£180/$100-$200, close 8-15%, high-volume-required.

No-show and rescheduling rates

Show rate compounds directly with CPL to determine effective cost per attended survey:

Acquiri with 24hr and 2hr reminder: 82% to 90% show rate.
Meta form fill with no reminder: 45% to 60% show rate.
Broker lead with no reminder: 20% to 35% show rate.
Rescheduled no-shows recover 40% to 60% with automated re-book flow.

Seasonal patterns

Both UK and US show two annual peaks and one deep trough:

Jan-Mar: peak. +15-25% vs baseline.
Apr-Jun: baseline.
Jul-Aug: -15-25% (holidays).
Sep-Nov: peak. +10-20% vs baseline.
Late Dec: -30-40% (two week window).

How to benchmark your own numbers

A five-minute self-audit any dealer can run:

Take last month's ad spend + management fees. Divide by qualified appointments.
Compare to the regional CPL range in this document.
Take attended surveys. Divide sold installs by attended surveys for close rate.
Multiply CPL by (1 / close rate) for cost per install.
If CPI exceeds 15% of install value, the qualification step is almost certainly the weak link.

Frequently asked questions

Want this running for your business?

If your own numbers sit outside these benchmarks, that is a specific and fixable problem. Book a 20-minute call and we will diagnose which lever is under-performing.