Which products count as mobility
The same older homeowner and the same family decision-maker sit behind all of these, but the qualifying questions differ:
- Stairlifts: staircase type, number of flights, who lives in the home.
- Home lifts and through-floor lifts: space, structure, budget, and whether a planner or builder is involved.
- Ramps: threshold height, access route, and who owns the property.
- Vertical platform lifts: where the lift will sit, and whether the user is a wheelchair user.
- Walk-in baths: bathroom size, mobility needs, and whether the bath is wanted for safety or comfort.
Exclusive vs shared leads
A shared lead is one enquiry sold to several companies. By the time you ring, someone else may already have quoted. You pay less per lead and spend more time chasing.
An exclusive lead is sold only to you. You pay more per lead, and nobody else is calling the same person. Exclusive does not mean qualified: an exclusive lead can still be a name and a number that nobody has checked.
Leads vs appointments
A lead is a person who showed interest. An appointment is a person who has been called, checked and agreed a time for a visit. The gap between them is the work: calling quickly, qualifying, and booking.
If your team is good on the phone and quick, leads can work. If your surveyors and installers are your most expensive hours, paying for the booked, checked appointment usually makes more sense.
What we have observed so far
In the observed Acquiri cohort (two US home-accessibility dealers (stairlifts and home access), 12 July to 9 October 2026 (last 90 days)), $4,477.78 of client-funded Meta ad spend produced 79 leads with a valid phone number and 30 booked home appointments (38% of leads), an ad cost of $149 per booked appointment. The two dealers ranged from $92 to $380. US dollars, ad spend only, excluding Acquiri's fee. Two dealers over 90 days is a small sample.
This cohort is US only and stairlift and home-access only. It is shown to illustrate how leads convert to booked appointments with phone qualification, not as a UK figure.
How Acquiri works with UK mobility businesses
We run Meta ads to custom landing pages with no auto-fill forms, call every enquiry within 5 minutes, qualify it for your product, and book the visit into your calendar. Each appointment is exclusive to you.
Acquiri charges a service fee for a three-month engagement, quoted on the qualification call. Ad spend is paid directly to Meta and is separate from our service fee.